Coffee accompanies many different cultures all around the world .It’s mission however, is to find the common denominator of every nation. This is because friendship, warmth and confabulation are all strengthened around a coffee table. Today, one of Britain›s most loved coffee chains is Caffe Nero. It’s success in this sector compared to other chains arise from the sincere relationship they have with their customers. The cosy atmosphere they create makes us feel like we are at home, which is the reason why the brand is so loved in Turkey. Simple, Classic and good Quality Turkey’s first meeting with Caffé Nero was at İstinye Park shopping mall 16 years ago when the first store was opened there in 2007. They chose the name Caffe Nero as they wanted the brand to be just like the Italian espresso they serve, simple, classic and of high quality. İn İtalian Caffe Nero means ‘Black Coffee’. Besides quality espresso and fresh food, the brand continues to grow as the only joint venture coffee chain in Turkey which reflects the warmth of the Mediterranean spirit. Explaining Caffé Nero’s market philosophy Gerry Ford says: ‘We may not be the biggest, but we want to be the best”. Most Admired Coffee Chain Brand By grinding 800 tons of coffee each year, Caffe Nero gives a pleasant smile to it’s 55 million guests. Caffé Nero, mindful about offering delicacies which suit all hours of the day and all palates, stands out with its tastes from Mediterranean, distinct coffee varieties, carefully selected music and its shops in special locations as well as its menu arranged with considering Turkish culture. They draw attention with the special menus that consider Turkish taste. İt became loved by the customers immediately. The brand opened a total of 44 coffee shops within Turkey in five years. In accordance with the agreement signed with TAV Airports food and beverage brand BTA, Caffe Nero’s most important coffee shops are, İt’s 7 airport ones, the 6 at IDO sea bus stations and the 3 at IDO piers. Caffe Nero also has two important shops in Ankara and Izmir. Even though it’s a coffee oriented brand, Caffe Nero’s Turkey Marketing Manager Ayşe Akbal explains that they also serve local drinks, Turkish coffee and Turkish tea. In addition, at some specific shops, products such as water pastry buns and traditional delicacies are also available. With about 500 shops and nearly 5,000 employees Caffè Nero manages to be the most popular coffee shop with it’s European quality, Italian coffee and warm atmosphere. Excellent Team Excellent Taste In Caffé Nero, another key point of the delicious Italian coffee and warm atmosphere is undoubtedly the team members tirelessly working to offer the best service possible. With focus on customer-friendly services, all Caffé Nero employees are equipped with the experience and know-how to prepare the most delicious coffee. Today with 5000 employees worldwide, Caffé Nero is one of the most preferred coffee brands. Caffè Nero's Aw ards • Caffé Nero, won 'Britain's best coffee' award by Allegra Report, consumer research examining the coffee industry in the UK for the first time in 2002. • By the British Design Council, was awarded as ' the best brand in the UK ' in 2000. • By BusinessWeek magazine was selected as Europe 's 23rd fastest growing Company in 2004 and 2005. • Gerry Ford won the ' Entrepreneur of the Year ' award in 2005 PLC Awards. • Again in 2005, won the 'Café of the Year ' award issued by the British Sandwich Association. • Caffè Nero managed to maintain this title consecutively 8 years and was chosen as the 'Café of the Year' again in 2010 by Allegra Report. • Allegra Strategies determined Caffè Nero as Britain's most trusted brand of coffee in 2008. • At Allegra Strategies European Coffee Symposium which was organized in 2009 Caffé Nero was selected 'Britain and Ireland's Most Admired Coffee Chain Brand'.