Turkcell maintains its assertion to be one of the most preferred brands in Turkey with the importance it place on customer satisfaction and the quality of technological solutions it offers. Starting out as a GSM company in 1994, Turkcell proceeds its way as one of the largest technology and communication brands, which accelerates access to information in all over Turkey with 43.2 Mbps mobile broadband and 1.000 Mbps fiber broadband connection speeds. Turkcell has expanded its postpaid subscriber base to 13.2 million. Koray Öztürkler, the Chief Corporate Affairs Officer in charge of corporate communications, emphasizes that Turkcell is one of the trend makers in the sector: “Communication and technology sector is also a driver of growth in many other sectors. As one of the most important players in this sector, we make progress in mobility-focused technologies such as mobile cloud computing, machine to machine communications and finance. According to figures Öztürkler provided, mobile internet traffic in Turkcell’s network increased 1.9 fold and mobile internet revenues by 40 percent to 1.040 million Turkish Liras in 2012 compared with the previous year. The company’s combined mobile services and mobile internet revenues amounted to 2.282 million Turkish Liras lifting them to 26 percent of its total revenues excluding voice. And Turkcell Superonline, who pioneered fiber broadband access network in Turkey, increased its revenues by 49 percent in 2012. Turkcell Superonline’s number of fiber broadband subscribers hit 425.000 on a fiber broadband network of nearly 1.34 million home passes with a fiber-optic infrastructure of 31.000 kilometers. “WE ARE CONTINUOUSLY RAISING THE BAR” Turkcell operates in one of the most intensely competitive sectors. Operating in nine countries Turkcell has become an international company with its technological infrastructure, variety of products and services, and a large know-how it has. Turkcell played in important role for turkey to have one of the best internet infrastructures in the world thanks to its 3G investments at a time when the effects of the economic crisis was globally widespread. Noting that every investment decision is made with this perspective, Koray Öztürkler sums up their approach to become an international company by saying: “We create value by focusing on customer satisfaction as well as becoming a preferred-company due to superior services and quality we offer. We are continuously raising the bar in our customer-focused perspective in customer service and experience to become number one by far. Our principal criteria is to help Turkey grow and to benefit the public in general while growing our own business.” Turkcell aims to expand in attractive markets abroad and has a positive look on for investment opportunities abroad, which may contribute to its international presence. Noting that the company is in the second phase of a tender process in Bulgaria, Koray Öztürkler says, “Our Germany-based wholly-owned subsidiary Turkcell Europe cracked the door open for Europe. We have received an interest beyond our expectations there. We are evaluating opportunities in other Europen countries where our citizens are densely populated.” “OUR BUSINESS IS TECHNOLOGY, OUR BUSINESS IS PEOPLE” AT TURKCELL Koray Öztürkler says the company operates with an awareness of making life easier for the customers and enhancing their lives with the best technological infrastructure and innovation, and that producing solutions for them to provide competitive edge both in their private and corporate lives will be of critical importance in “the mobile internet age” while emphasizing that Turkcell ascertains future technology and requirements today with a long term approach. Offering its services in this context, the company makes wallets redundant with its mobile wallet solution, “Turkcell Wallet,” which integrates all required technological infrastructure on a single platform in the areas of mobile payments, mobile banking and mobile loyalty programs. Shopping online or in stores, contactless payments, transferring money by mobile phone numbers, making utility payments, purchasing package options or customized shopping programs are all possible thanks to Turkcell Wallet. Also, Turkcell’s personal television platform Turkcell TV allows watching 54 television channels via personal computers, mobile phones and tablets. Turkcell TV users can socialize with friends through Facebook and Twitter on a single monitor, and can listen to music with Turkcell Music on personal computers, mobile phones and tablets. The company converts mobile phones and tablets into mobile libraries with Tukcell Library service and provides its customers with an opportunity to access free magazines via Turkcell Magazine service every moment every where.