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THE PARAMETERS OF THE NEW NORMAL SHOULD BE THE RESTRUCTURING OF THE DEBT BURDEN

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WE’RE TRYING TO UNDERSTAND THE NEW STRUCTURE

In any case, the tourism industry will not be able to return to its own normal before the year 2021 and I think that businesses will see new tourism behaviors in the new period. The tourism industry will experience significant changes after the epidemic and new parameters such as norms, cultural shifts, security measures, and health protocols will occur. There is no doubt about that. As an association, we strive to understand this new structure. Because these parameters will determine the postepidemic scenario.

RECOMMENDATIONS FOR TOURISM PROFESSIONALS

In this period, existing businesses, which focus on the course of the epidemic in the tourism sector, should manage their current expenses and state aids wisely after the epidemic, and work on restructuring the debt burden and consider the parameters of the “new normal” that will occur after the epidemic in the tourism industry.

NEW STRATEGIES SHOULD BE DETERMINED FROM THREE WAYS

The government quickly took very important and appropriate measures. Moreover, these measures are reviewed and updated every week. However, considering the tourism industry as an important carrier in terms of development, it is necessary to determine 3 different strategies. First, as we have observed in all sectors, measures to reduce current period expenses and to postpone them… Despite certain faults, the steps taken by the government in this direction have become very valuable and useful. The second point is a ‘debt postponing and restructuring’ policy that should be created for the sector’s high indebtedness level. As TTYD, we carry out studies in this area. The third point is to prepare in this direction by predicting new norms that will occur in the tourism industry after the epidemic. We, as TTYD, spend a lot of time in this field together with our corporate employees and members as well as our international stakeholders.