Tadinda Anadolu, setting off to cherish the food culture of Anatolia, which has been a homeland for numerous civilizations for centuries, offers nearly 700 local tastes from many cities around Turkey in their restaurant. Offering food and drink services in TAV Airports and Istanbul Sea Buses (IDO), BTA created the brand Tadında Anadolu in 2011 to introduce and promote the delightful dishes, spices and different tastes of Anatolia, reflecting Anatolian history. Combining Traditional Turkish breakfast foods, pastry from the Anatolian bakery, deli and salads, local soups, authentic stew pan dishes, grills, desserts, local market products with local, nostalgic, traditional and authentic tastes, Tadında Anadolu offers nearly 700 local delights in its restaurants. In addition, the brand gives the promise of being faithful to the authenticity in their foods, from spices to savor, herbs, oil and cooking methods. SERVICES IN NEW LOCATIONS FOR 2014 Due to the catering experience of BTA in airports, the importance of airports in the promotion of the country, and the fact that airports have become a part of our living spaces, Tadında Anadolu decided to offer services, primarily, in airports. Afterwards, it started to operate in the ports of Istanbul Sea Buses (IDO). Today, Tadında Anadolu offers Tadında Anadolu, 700'e yakın farklı yerel tadı restoranlarına taşıyor ve yemeklerinde baharatından çeşnisine, otlarından yağına, pişirme tekniğine kadar yöresel yemeklerin orijinallerine sadık kalma sözü veriyor. Tadında Anadolu offers almost 700 local tastes in its restaurants and it gives the promise of being faithful to the authenticity of its foods, from spices to savor, herbs, oil and cooking methods. services in Istanbul Ataturk Airport Domestic Flights Terminal, Yenikapı IDO Fast Ferry Port, Ankara Esenboğa Airport Domestic Flights Terminal and Bursa Güzelyalı IDO Fast Ferry Port. “Our guests traveling from airports and IDO ports have the opportunity of easily accessing to the delightful, healthy and various foods on which they cannot spare time for preparation because of their daily engagements,” says İbrahim Demir, Operations Executive in BTA, and adds that they plan to further expand to areas outside the airports and IDO in 2014. Having dozens of different delights in its restaurant section, from tulum cheese of Erzincan to Izmir’s Dibek coffee; from Harput meat ball of Elazığ to the Aegean salads prepared with thousands of herbs, Tadında Anadolu offers a diversity of alternative products along with the local products in its grocery section. Special ingredients used in local dishes, gifts reflecting Anatolian culture, nostalgic products that take you back to the old days, such as rooster candy, chickpea powder, rock candy and Beyoğlu chocolate... Furthermore, Tadında Anadolu doesn’t ignore people who want to make online purchases and caters for their needs with a virtual grocery application. A BOUTIQUE WORKING STYLE IS PREFERRED Entertaining nearly 800,000 guests last year, Tadında Anadolu works with approximately 100 companies in obtaining the local products, although they are subject to seasonal changes. Speaking about the characteristics of the companies that Tadında Anadolu works with and the local products they choose, Demir says: “Most of the companies that we work with, generally, adopts a boutique approach. This is, in fact, what the founding purpose of Tadında Anadolu entails. In our product preferences, we try to obtain and focus on products, on a regional basis, which aren’t sold too much in the retail sector and that are used in Anatolia for some time but also fading into oblivion. As a requirement of the social responsibility concept, we try to ensure that these products and their delight are not forgotten and to support the relevant companies by highlighting these products that begin to be forgotten and the companies supplying the products in specific locations. Expressing that Tadında Anadolu has an important place in the local food industry, Demir states that they will further grow the Tadında Anadolu brand and expand their product portfolio. İBRAHIM DEMIR BTA OPERATIONS EXECUTIVE "Our guests traveling from airports and IDO ports have the opportunity of easily accessing the delightful, healthy and various foods on which they cannot spare time for preparation because of their daily engagements."