When asked what the most important details or the expectations for the year 2013 and the first months of 2014, I can these internal developments: the Central Bank’s moves, precautions regarding the current account deficit, fragility of the Turkish economy. Perusing the headlines, it can not be overlooked that all are in a negative tone. Unfortunately this is the basic human nature. Negative developments stick more in the minds, so much that a negative detail that arises after hundreds of positive details can destroy the impressions created by the previous beautiful experiences. This is the difficulty of managing both politics and economy. These difficulties are in the nature of these duties. It is not possible to be content with the old days’ success and relax. Before anything else, lets mention that the current management of the Central Bank had initially been viewed with serious doubts, however, soon after had been supported by the community having seen that it has put forth a production and growth focused line of action; although the monetary and capital markets seemed to have been complaining at first sight, later on they have been please by the stability that has been sustained. Perhaps the most important conflict appeared with the resistance of the Central Bank regarding the interest rates. While the developing countries have been disfavoured as the USA’s Central Bank Fed decided to slow down the monetary expansion, TCMB (Republic of Turkey’s Central Bank) has made an appropriate comment by saying “we will stand on our own feet”. However, things have changed when the attidue relating to the interest rates have turned gradually into an oppositions with the markets. It is ponderable that to an extent the low interest rates have prevented over-appreciation of Turkish Lira (TL) and have supported the exports. However, with the sudden rise of the currency rates, disputes and confusions have arised regarding the interest rates. While the financial sector and some economists were saying that the “low interest rate period” has come to an end for one reason or another; therefore the Central Bank has to increase the interst rates for stability, TCMB has started diversifying the policy interests in a confusing way. While defaults in macroeconomic targets have started showing up, the interest rate of the benchmark bond on the other hand has increased to over 10% from the 4% level. While the interest rate opposition between the markets and the Central Bank has been continuing, deviations from the inflation rate targets have been observed. We can say that the deviation has continued as the exchange rates increased. This situation, contrary to what Ankara and some technicians are saying, shows that the transition effect of the Exchange rates to the inflation is stil continuing. Exports and Production front had faced this situation very often in the past 20 years. However, rising value of the industrial facilities and the lands they are built on and the opening of the real estate projects, instability of Exchange and interest rates and the continuation of the effects of the 2008 crisis have started putting off the industrialistsof their business. Turkey is gradually moving away from being an advanatageous country for the industrialists. Under these circumstances, continuing as the locomotive of exports and growth would only be the outcome of a great enthusiasm. The president of Turkish Central Bank had told that towards the end of 2013, USD/TL 1.92 would have been achieved and asked for trust in his words. However his assertive projection did not come true creating a loss of credibility on both the real sector and the finance fronts. A the direct interventions on the Exchange rates did not work, “interest rate increse” that has been opposed to has become unavoidable. On the other hand, some radical steps have been taken regarding the loans and credit cards for tackling with the current account deficit. Meeting the savings deficit by “consuming less” and blocking the demand has started being used as a new policy tool. Howeverit is a well known fact that making the public at the same income level save more will decrease the domestic income in the coming period. We call this the “savings paradox” in economics. When this is the situation, as blocking the demand without increasing the added value is accepted as an intervention tool considering the current account transactions deficit as an acute illness, the growth rate fort he year 2014 is expected to be below 4%. Considering that the Turkish Statistics Institute takes its share from the credibility loss, we can say that each figure that is mentioned will be a subject to debate. Most probably, validation of the official data will be done by long established institutions such as TIM. We will require a detailed analysis set to follow the economy this year. On top of all this, when the political debates and the elections are added, Turkey has gained the title of “most fragile of the fragile”. A country that is below the developing country average, continuing to tackle with inflation, with increasing interest rates even further, with a depreciating national currency would have a tough job. However, we should be used to the difficulties by now. Tacling with difficulties is in our genes. Therefore, we are wishing that 2014 will be a year of seizing the opportunities. When we look at the world, we understand that the Fed may slow down its “monetary expansion” and may even stop it completely within this year. It is almost certain that this situation will create a distress in the developing countries who have created the dollars that are derived from its own national currency on top of the emmissioned dollars. While the projections of growth are receding, expectations of inflation and interest rates are fluctuating. Foreign demand is always more stable compared to the domestic demand, however, at a time when people have worries about tomorrow, it is a fact that they will not be willing to spend money. Bu gerçekler ışığında ürettiğimiz mal ve hizmetleri alıcılar için “çözüm” olarak sunamazsak problem yaşayacağız. İletişim, medya, tasarım ve inovasyonu var gücümüzle kullanmamız gerekiyor. In the light of these facts, if we can not offer the goods and services that we produce as a “solution” to the buyers, we will have problems. We have to make maximum use of the communication, media, design and innovation.